White Hat SEO: A Strategy for Long-Term Success in the Automotive Industry

With automotive businesses highly relying on their websites – i.e., virtual showrooms – to generate sales, they are in need of online marketing strategies that will not only build traffic and generate sales, but will also establish their business in the online market ensuring long-term success.

A white-hat SEO strategy is one such strategy that improves the search engine rankings of your website and increases traffic in an ethical way. It includes several techniques such as using SEO strategies that abide by the search engine guidelines, structuring websites so they can be easily crawled by search engine bots, and creating quality content and building popularity online. These strategies are all based on ethical practices and positive attributes, and not by cheating the search engine bots.

Practices of white hat SEO
Using good quality content and keywords: Content is one of the key factors considered by search engines to evaluate a site’s quality. The content presented in a site should be unique, fresh, relevant, informative and of high quality. All these things make the content worth reading. Also, it is required to see that your content includes keywords that are relevant to your business and are what your audience is looking for.

For instance, if your target audience searches for keywords such as, ‘warranties on used cars’ or ‘authorized dealers for certified pre-owned cars’, then in order for your site to appear in top search engine rankings you must create content on topics such as ‘warranty benefits of purchasing used cars from authorized dealers’, ‘benefits of purchasing certified pre-owned cars’, etc.

Internal linking: Internal linking is linking one page of your website to other related pages, which suggests that your site is a comprehensive unit of information. For instance, for the page that has details about your Chevrolet pre-owned models and features, you can give related links of other pages in your website like, ‘benefits of purchasing pre-owned cars’, ‘service offers for pre-owned Chevrolet cars’, etc.

As said earlier, information-rich, relevant content always fetches good credentials from the search engines as well as users.

Back-linking: Back-linking is a process of getting links from other websites to your website, i.e., allowing your content to be shared or bookmarked by others. This is possible only when your content is of high quality. It is also essential to make sure that the site which has given links to your site is well respected, relevant to your business and is not a spam website that is banned by search engines.

Back-links can be generated from reputed article directories (article marketing) in which articles related to your products and services are posted.

Filling in tags: It is very much essential to include alt tags, title tags, meta description tags, meta keyword tags for every page of your website as they play a key role in deciding your search engine rankings. All these tags contain content that have page specific and relevant keywords. In other words, these tags summarize the content on the webpages. If these tags have keywords or summaries that are in no way related to the content in the page, then the search engines will consider the website as spam.

For instance, if you do not sell spare parts, but add keywords like spare parts seller or genuine spare parts seller in your tags, then your website will be in trouble.

Long-term success by building the credibility of your business
Following white hat SEO strategies indicates that you are abiding by the ethical techniques of SEO, thus building your popularity online. Good, valuable, original and informative content not only attracts the search engine rankings, but also the trust of the users, thus, they rely on your website for information. This way, white hat SEO techniques build up your auto business’ credibility in the online space, assuring long-term success.

Cost-effective strategy
White hat SEO strategies are inexpensive. They are a natural way of building up your online presence, hence not much technicality or cost is involved. White hat SEO is more about common sense and genuine effort that costs nothing, but can make your online presence strong.

With credibility and quality being the main factors that customers take into account when deciding upon an automotive dealer, white hat SEO acts as a perfect marketing strategy, as it is a way of marketing your business. Hence, it is considered as a good long-term marketing investment and also a long-term revenue generating tool.

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The Ways to Pick Up the Best Automotive Expert Witness

An expert witness is a professional who is appointed by lawyers or other legal representatives to testify in court about scholarly or mechanical knowledge. Similarly, an automotive expert witness is a person who performs the role of witness in a trial in order to testify about an issue related to automobiles and transportation.

The work range of automotive experts can cover a wide range of issues. They can be part of trials that are related to auto accident, litigation of an auto accident, reconstruction accident, etc.

The main duty of an automotive experts is to supply specific knowledge based on either field perspective or scientific theory. They give testimony on the basis of having witnessed a lot of accidents and come across detailed evidence.

Well, now the question comes how to ensure rendering the service of a good automotive experts out of so many. Here is given some tips that can help people to pick up the service of a good automotive expert witness:

The best way to pick a good one is to go for a local expert because you can contact him easily and ask to appear in a trial to become an expert witness.
Online is good source to find professional automotive witness. You can choose from a huge list of bona fide and legit experts. However, online is a fertile place of scammers too. So, if you cannot handle the matter, you are likely to pick up an incompetent or scam witness expert.
A good automotive witness will always have a license and an authorized pricing schedule. You should avoid those experts who do not have these basics.
Another way to select good experts is to check their Better Business Bureau rating. You should also check whether they have many complaints or not. Just checking their score is not a good means to select an expert as it only indicates to just one aspect of their professionalism.
If possible, you must verify the testimonials that they have on their websites or published brochures. It is also important to check if they have any real world experience.
Probably, one of the most effective ways to pick up a good automotive expert is to check whether an insurance company has ever hired him. It is because an insurance company will hire only the best expert to scrutinize the case well.

If you follow the aforementioned guidelines, you can definitely have the service of a professional and skilled automotive expert witness for your litigation.

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Buy Quality Automotive Equipment

If you run a garage service or automotive business, you know the importance of having highly reliable and quality automotive equipment. In a highly competitive automotive manufacturing market, everybody is looking for advanced technology that reduces downtime and improves and simplifies usage. The equipments should be of the highest standards, as it affects performance and reliability.

Automotive equipment can be for wide ranging requirements and specifications. There are various categories of equipment dealing with various aspects of automobiles, including repair and maintenance. Equipment should be bought from leading suppliers and manufacturers that supply the best and guaranteed quality at competitive prices.

Variety Of Equipment

Among the various automotive equipment that are available as follows:

* Lifts: These are used to hoist cars for repairs and maintenance and can be of various types. These include two posts, four posts, mid-rise, turf, parking, and other types. The lifts are used for various functions such as oil changes, brake work, lifting equipment, and other jobs. Some automotive lifts are space saving and increase revenues for your business. Leading companies provide lift repair parts as well, which help prolong the service life of lifts.

* Lubrication equipment: Various types of equipment for lubrication are available. These include oil meters, oil pumps, hoses, grease valves, manual oil pumps; Balcrank oil pumps, accessories, pump and reel package, and tank monitors are available.

* Jacks and accessories: These are vital to your business and you may need high-quality engine hoists, bumper frame jacks, bottle jacks, heavy duty floor jacks, and engine support, among other equipment. The finest transmission jacks, vehicle and wheel dollies, and under hoist stands are among many accessories available.

* Vehicle service equipment: If your business deals in servicing of vehicles, you know how important it is to have the best automotive equipment. These include battery chargers, brake fluid exchangers, break flush accessories, booster cables, wheel balancers, testing equipment for noise vibration, transmission accessories, paint and body equipment, and many others. You can get all this and more at the leading suppliers of car parts.

* Exhaust hose: you can get superior quality exhaust equipment for all applications from automotive equipment suppliers. High temperature needs dictate the use of overhead reels, many of which are motorized which is recommended for diesel engine uses. There are overhead hoses, Crushproof® rubber hoses, welding exhaust hoses, underground exhaust and accessories included in the extensive range.

* Air compressors: These are very important for tire service. You can get the best quality of compressors from automotive equipment stores. These include vertical or horizontal compressor, gas and diesel compressors, duplex compressors, and pancake and stack compressors, among others.

* Reels: These are very important equipment used for a variety of purposes in automotive-related services. Reels are available in extensive and wide ranging varieties. These include oil reels, water reels, pressure washer hose reels, grease reels, welding and hydraulic reels, and many other types.

Buying automotive equipment is now no longer difficult as you have a one-stop shop for any item you need from the leading suppliers online. They are authorized distributors for leading brands and provide customer-oriented service by trained and experienced employees. You get unmatched quality in service and products.

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Future Visions of the Auto Industry and Automotive Advertising Based on What Was and What Is

Auto industry social networks all have different rules and protocols to create their unique identities in the auto industry and the inter-dependent automotive advertising industry. While there are differences in format, content and contributors they share the common goal to educate their community members by sharing best practices and insights with the concept that a rising tide floats all boats. To provide clarity and share my vision of the future of the retail auto industry and automotive advertising it must be framed it in the context of our changing geo-political and economic environment. Once the foundation of today is built on the broad picture of our world economy and politic, then the role of the Internet and related technologies can be applied to the one constant that we can all depend on — human nature — to help define tomorrow as I see it.

Any competitive business model must be built to accommodate tomorrow as well as today. Today is obvious. Sales volume, profit margins and inventory are down across all brands. Consumer confidence is falling as unemployment is rising even in the face of the expected temporary increase when the million plus census workers and various government employees — such as the sixteen thousand IRS agents to police our new health care system — are artificially added to the equation. Wholesale and retail credit lines are restricted by both natural business cycles and government intervention. Our economy is directly linked to the world economy along both monetary and political lines and the United States as well as our European trading partners are faced with excessive debt and unstable monetary systems. Our monetization of our debt — basically the fact that we loaned ourselves the money we needed to fund our growing debt by printing more money, since no one else would lend it to us — has insured the inevitable inflation of our dollar or some similar correction to our monetary system. This anticipated correction is already supported when observing the situation maturing in Greece, Portugal, Spain and other European Countries tied to the Euro and the International Monetary Fund, (IMF). No one has a crystal ball, so the only way to plan for tomorrow is to recap today’s critical issues that didn’t exist yesterday. It is these changes in — what was — vs. — what is — that will likely define — what will be and the actions that auto dealers and automotive advertising agencies must take to remain profitable and competitive in unchartered waters.

The current administration was voted in on a platform of hope and change with the expectation that the promised transformation of America would take place within the confines of our constitution and in consideration of our established belief in a free marketplace. The redistribution of wealth was understood by most to reflect the giving nature of the American people as a moral and sharing society. Unfortunately, the transformation began in ways that could not have been imagined by the majority that voted for it with an agenda that is only now coming to light. The inherited financial burdens on our banking system that justified the need for change were matured across Republican and Democratic party lines — as evidenced by the contributions of Fannie May and Freddie Mac to our mortgage crisis and the preferred treatment enjoyed by the unions, Goldman Sachs, AIG and other entities on Wall Street supported by the progressive political movement that is represented within both parties.

By way of disclaimer, I recognize that approximately 30% of our population believes in the collective — We the people — and the associated movement for the — workers of the world to unite — vs. the framers of the constitution that defined it as the individual — We The People — and the rights of the individual as a contributing member of the whole. That said, as the President has clearly stated, elections have consequences and I will attempt to limit my comments and future visions to only those actions that have or will have a direct impact on the auto industry and the automotive advertising agencies that are engaged to serve it.

The empowerment of the unions in the formation of Government Motors is already impacting the marketplace even while it is being challenged in the courts. The mandated consolidation of the retail distribution channels for General Motors and Chrysler preserved the interest of the unions over the guaranteed bond holders and independent dealers contrary to established rules of law. This precedence diluted expectations of both investors and corporations to rely on binding contracts and individual rights in favor of the collective we that our evolving society is expected to serve. Recent adjustments to the language in a variety of Federal powers have impacted previously accepted State and individual rights which must also be considered when projecting the future of the auto industry and automotive advertising — if not our country as a whole.

For example, the change in the definition of eminent domain from taking personal property — for public use — to the new definition — for public good — has already resulted in private and commercial property being taken at distressed market values and given to other individuals that promised a higher tax base to the governing authority based on their position that the additional tax revenue was for the public good. Similarly, the ownership of water rights in the United States has been changed from the previous Federal ownership of all — navigable waterways — to include — all waterways — such as ponds, surface streams and basically any water that the government determines can be used for the public good. The potential impact on the farming industry and our food supplies evidence a shift in government control of society that must be considered when projecting the future of any industry — including our beloved auto industry.

Given the government takeover of the banking industry, General Motors, Chrysler, Health Care and Student Loans that are now part of our history, the point becomes self evident. These single word changes and government takeover of entire industries for the public good dilute individual and corporate rights in favor of the rights of the collective. This is a basic step in the process of redistributing the wealth in accordance with Socialistic and Marxist principles. I am not judging the validity of any of these differing political philosophies since it would risk my ability to remain unbiased in my evaluation of present and pending opportunities in the auto industry. My intent is not to defend our previous constitutional republic over the shift to a Socialistic or Marxist democratic society, but rather to apply them when preparing a business model moving forward for my auto dealer / vendor clients and affiliated automotive advertising agencies.

For example, the recess appointment of Craig Becker as member of the five seat body of the National Labor Relations Board, (NLRB), suggests the intent of the administration to resume its push for the Card Check Regulation that is designed to facilitate unionizing all businesses in the United States. Recess appointments are an accepted practice used by previous administrations to bypass the Congress and the Senate to fill cabinet positions with individuals that are often blocked by partisan agendas. However, Mr. Becker was challenged in a bi-partisan manner based on his role as a senior attorney for the Unions including the CIO and the Service Employees International Union, (S.E.I.U), just before his appointment. The NLRB decides cases involving workers’ rights which directly impacts larger issues between Democrats and their labor allies vs. stated Republican party interests and those of the corporate world When coupled with the intent of Card Check regulation to eliminate the right of workers to a private vote to determine if a business can be unionized, the likelihood that retail auto dealerships will be forced to become union shops becomes a real possibility. The regulation also allows the government to intervene in the event that an employer challenges a union take over with a Federal administrator enforcing the union proposals as to wage and other terms and conditions of employment pending a final determination. Based on reduced sales volume, profit margins and increased costs of doing business the inevitability of these privately held dealerships collapsing under the financial weight of union demands is painfully obvious to any auto dealer that understands his cost of sales line items and their impact on his shrinking bottom line.

Similarly, the administration’s success in manipulating the processes in the Congress to pass its version of Health Care reform will increase expenses to auto dealers regarding insurance costs for their employees either in the form of forced coverage or penalties which must now be factored into projected operational expenses. These expenses may pale in comparison to other increases in the cost of doing business if the administrations’ next stated goal to enforce Cap and Trade regulations are passed. This legislation promises to raise the cost of electricity and other costs of goods in America on many energy related fronts.

For those not familiar with Cap and Trade regulations, think of it as a tax on carbon emissions that would be collected by yet another government controlled body to pay restitution to third world countries who have been breathing our pollution and suffering from its impact on global warming. Of course the same scientists that collected the evidence that global warming exists which supported this legislation have since reversed their position while confessing that they manipulated the data. However, that revelation has not slowed the administrations’ desire to move forward. In fact, they have empowered the Environment Protection Agency, (E.P.A.), to intercede and impose carbon taxes by claiming that carbon is a poisonous gas which they are authorized to restrict. Either way, the taxes will be imposed on American industry while other industrialized countries have already reversed their positions on imposing these same fees. This inequity in manufacturing costs will further reduce the ability for American manufacturers to compete in the world economy and will likely force the exit of many carbon producing industries to countries that do not impose these additional costs while taking their jobs with them.

Itemizing — what is — vs. — what was — has little value other than to cause panic when people realize that there is little that they can do to reverse the changes that they voted in. However, if properly framed in a problem solution format it can provide an opportunity for those that accept — what is, forget — what was, and work towards — what can be. Now comes the good news!

The solution to surviving the promised redistribution of wealth from the perspective of auto dealers and automotive advertising agencies lies in their use of technology to reduce and even eliminate certain fixed and semi-variable expenses. Brick and mortar facilities are often financed with mortgage terms and/or rent factors that were based on now dated real estate values and anticipated sales volume and profit margins to carry the debt service. The commercial real estate bubble of over one trillion dollars coming due over the next eighteen months with no current resource of funds to replace maturing commercial mortgages promise to exasperate already reduced equity positions for auto dealers. The related unsustainable debt service demands a change in the ways that vehicles are sold in the United States; can you say Internet!

Similarly, current staffing needs are often related to processes that are labor intensive. The associated human resource expense and exposure is based on a business model that is antiquated in the face of potential union intervention and government controls; can you say Technology!

Tax consequences resulting from LIFO credits that impacted auto dealerships who could not maintain inventory levels projected in their annual computations due to issues beyond their control are eliminating annual profits. As a direct result of all of these cumulative issues, even captive lenders are balking on maintaining floor plan credit lines or real estate mortgages. Minimum working capital requirements for auto dealers faced with reduced sales, profits and equity to present as collateral for much needed financing has severely limited dealer options to acquire funds to maintain operations.

As already hinted, the solution lies in shifting the focus form brick and mortar facilities to new online virtual showrooms and other Internet based applications that provide more efficient selling processes. Of course real world facilities for sales and service are still part of the projected solution as are the people that will be required to staff them. All processes start and end with people and human nature has and will survive on the Internet. However, the allocation of these resources and the associated expenses must be reduced in the face of the changes already in place as well as those being contemplated to accommodate our new role in a world economy.

Today’s car sales person must be educated to use new technologies and Internet based selling systems much like previous generations needed to be trained with the skills of a mechanized society versus an agricultural one. Computers are already an integral part of our culture so the transition shouldn’t be as hard as some may perceive. Similarly, large central distribution channels that used to provide efficiencies for manufacturing and retail outlets have been replaced by more cost effective online linked resources across the World Wide Web that reduce fixed and semi-variable expenses in a shared manner that didn’t exist before the Internet Super Highway.

Consumers have already been empowered by the Internet to bypass the auto dealer in both the real and the virtual world as the source for the information that they need to purchase a vehicle. Seeking the path of least resistance to satisfy a need is an established element in human nature. An auto dealers ability to accommodate their customers preference to be in charge of their vehicle purchase will be the key to their survival now and in the future. Online customer interaction platforms already allow a dealer to accommodate a two way video communication with real time interaction with the online shopper/buyer sourced from data on the auto dealer’s DMS and linked to their CRM. The transparency of this negotiation process allows the dealer to crash through the glass wall of the Internet with the ability to push and pull the same material that they can at their dealership. The result is the opportunity to accommodate an online transaction with the inevitable ability to reduce staff and facility needs in the real world along with the associated expenses and increased profits.

Social networking is another technology based solution that capitalizes on human nature which promises to change the face of the auto industry and the resources available to automotive advertising agencies to help their auto dealers sell more for less in the future. Consumer centric inventory based marketing platforms fueled by social networking communities that provide word of mouth advertising to virally extend the auto dealer’s branding and marketing messages represent the next generation of applied social media. C2C marketing messaging to social networking communities from the inside out vs. the now dated attempts to market to online communities with B2C messages from the outside in builds on established protocols in social media. Next generation platforms promise to monetize social media for automotive advertising agencies with integrated Ask-A-Friend / Tell-A-Friend features that allow online shoppers to solicit opinions from friends and family. Customer driven posts on their Face Book page drags the dealership and their vehicle into the conversation with the obvious advantage of the increased exposure and the associated viral coefficient to extend their message and online footprint for potential customers linked to the initial online shopper. Google agrees as evidenced by their weighted consideration of real time social media which quantifies the R.O.I. for the dealer with improved S.E.O. for the sourcing dealer’s expanding virtual showroom.

Other technology based solutions that improve online marketing processes converts the pictures on an auto dealer’s web site to professional quality videos with human voice placed on the auto dealer’s site, all third party marketing sites and even the search engines through a dedicated API with You Tube — further evidence the ability of auto dealers to expand beyond the limitations of their brick and mortar facilities and in-house support staff. Extended social networking platforms which allow an auto dealer to empower their sales staff to develop their own websites to market to their spheres of influence with management controls to moderate content and monitor use to prevent employee abuse exist today with the promise to be more widely used tomorrow to build the vision of what will be in the face of a challenging economy.

To extend my vision for the auto industry beyond the technologies that exist today requires a similar understanding that expenses and staff need to be consolidated beyond current expectations. Limited resources for consumers to purchase, finance and/or lease their vehicles won’t eliminate their need for transportation. Future financial instruments that are a hybrid of a lease and a rental agreement could allow consumers access to a pool of vehicles in a convenient central location where their Drivers License could act as a key and a charge card to apply charges against pre-paid transportation credits deducted by their employers and controlled by the government to track personal activities and location along with socially accepted consumption of our limited resources. I recognize that the big brother flavor of that vision may seem foreign in the context of what was and is, but we are talking about what will be based on the new collective society that our country has moved towards.

As for the role of the OEM and the auto dealer in the future, it would be reasonable to accept that the government’s existing control of the auto and banking industry will extend into the energy industry which will set the stage for the government determining which vehicles could be manufactured and/or imported and placed into the transportation pools with the locations determined by public transportation hubs that link to local distribution centers. The government currently owns 51 % of all real estate in the country through their mortgage interests in Fannie May and Freddie Mack and the pending commercial real estate bubble promises to shift a great deal more to public control. In addition. the government has recently changed the funding available to both organizations to be considered unlimited with the full faith and backing of the United States Treasury. That action coupled with the previously stated changes in eminent domain and the fact that millions of acres of resource rich land was recently acquired by the government to build additional — national monuments — suggests that land will be made available as needed to accomplish this community transportation system for the public good. Of course government employees will be needed to manage and staff these transportation hubs which would likely represent the auto dealer of the future.

Simply put, my future visions of the auto industry and automotive advertising is built on the past and the present with a recognition of what will be if we continue on the path that we have already chosen. I assume the constant of human nature and the role of technology in our evolution to date with the expectation that neither will change. Of course, there are consequences to elections so I suppose that I should update my projections after November, 2010 and the presidential election in 2012. In any case, the movement from the real to the virtual world has already started and will surely continue so that part of the vision should remain clear.

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Why Automotive Logos Differ From Country to Country

The fact that automotive logos differ from country to country is true it’s not only the automotive logos that differ. This phenomenon is happening due to a lot of factors not only for identification on the production lines to know which car is for which country.

As the same model cars differ in specs for different countries, and gets marketed under a different name. Why do the specs differ from country to country? There are a lot of reasons and a lot of petrol heads don’t believe this.

This was a big discussion in my workshops already when imported cars came in for repairs in the past. When you inform the customer you can’t work on his car due to the fact it was imported into this country. Normally he will tell you it is only the automotive logos that differ because that was what the salesman informed him.

If the software differs on a car your diagnostic tool don’t even enter the cars software, to do a diagnostic on the car. The next thing you need is a spare and it is not available in your country. That is normally the point the customer starts to realize it is not only the automotive logos that differ on the car it’s a lot more and the salesman lied to him.

That is the point the owner of this car wants to know how it works.

• Firstly the automotive software on the car will differ for various reasons; different countries have different driving conditions. This means temperatures, altitudes, fuel mixtures and even the drivers and driving styles.

• The whole setup for the country you are in must be build into the car in the factory. For instance your specs on cars differ from the northern hemisphere to those in the southern hemisphere.

• Your country authorities lied down all the specs for cars that can be driven in your country so that gets specially built into the car. In South Africa all vehicles that get imported into the country must have an approved number issued by the C.S.I.R our quality controlling board.

• If you have a manufacturer of a car in your country or a register importer they will be the only ones that will get cars with the right specs for your country. Because they have the distribution rights in that country and they must be protected. This is not only for cars it work the same on all products.

• In South Africa if they found any product in the country that doesn’t adhere to the laid down spec’s it gets destroyed.

• So if a car’s automotive logos differ from the rest it is easy for the authorities to spot it.

That is why automotive logos do differ all over the world in one country a car goes under a name. In another under a different name even if the look the same, and came from the same production line.

Rocco van Rooyen is an Author on Automotive Solutions. As an Entrepreneur and Author on the subject, he is at the forefront to provide solutions to all automotive related problems.

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White Hat SEO: A Strategy for Long-Term Success in the Automotive Industry

With automotive businesses highly relying on their websites – i.e., virtual showrooms – to generate sales, they are in need of online marketing strategies that will not only build traffic and generate sales, but will also establish their business in the online market ensuring long-term success.

A white-hat SEO strategy is one such strategy that improves the search engine rankings of your website and increases traffic in an ethical way. It includes several techniques such as using SEO strategies that abide by the search engine guidelines, structuring websites so they can be easily crawled by search engine bots, and creating quality content and building popularity online. These strategies are all based on ethical practices and positive attributes, and not by cheating the search engine bots.

Practices of white hat SEO
Using good quality content and keywords: Content is one of the key factors considered by search engines to evaluate a site’s quality. The content presented in a site should be unique, fresh, relevant, informative and of high quality. All these things make the content worth reading. Also, it is required to see that your content includes keywords that are relevant to your business and are what your audience is looking for.

For instance, if your target audience searches for keywords such as, ‘warranties on used cars’ or ‘authorized dealers for certified pre-owned cars’, then in order for your site to appear in top search engine rankings you must create content on topics such as ‘warranty benefits of purchasing used cars from authorized dealers’, ‘benefits of purchasing certified pre-owned cars’, etc.

Internal linking: Internal linking is linking one page of your website to other related pages, which suggests that your site is a comprehensive unit of information. For instance, for the page that has details about your Chevrolet pre-owned models and features, you can give related links of other pages in your website like, ‘benefits of purchasing pre-owned cars’, ‘service offers for pre-owned Chevrolet cars’, etc.

As said earlier, information-rich, relevant content always fetches good credentials from the search engines as well as users.

Back-linking: Back-linking is a process of getting links from other websites to your website, i.e., allowing your content to be shared or bookmarked by others. This is possible only when your content is of high quality. It is also essential to make sure that the site which has given links to your site is well respected, relevant to your business and is not a spam website that is banned by search engines.

Back-links can be generated from reputed article directories (article marketing) in which articles related to your products and services are posted.

Filling in tags: It is very much essential to include alt tags, title tags, meta description tags, meta keyword tags for every page of your website as they play a key role in deciding your search engine rankings. All these tags contain content that have page specific and relevant keywords. In other words, these tags summarize the content on the webpages. If these tags have keywords or summaries that are in no way related to the content in the page, then the search engines will consider the website as spam.

For instance, if you do not sell spare parts, but add keywords like spare parts seller or genuine spare parts seller in your tags, then your website will be in trouble.

Long-term success by building the credibility of your business
Following white hat SEO strategies indicates that you are abiding by the ethical techniques of SEO, thus building your popularity online. Good, valuable, original and informative content not only attracts the search engine rankings, but also the trust of the users, thus, they rely on your website for information. This way, white hat SEO techniques build up your auto business’ credibility in the online space, assuring long-term success.

Cost-effective strategy
White hat SEO strategies are inexpensive. They are a natural way of building up your online presence, hence not much technicality or cost is involved. White hat SEO is more about common sense and genuine effort that costs nothing, but can make your online presence strong.

With credibility and quality being the main factors that customers take into account when deciding upon an automotive dealer, white hat SEO acts as a perfect marketing strategy, as it is a way of marketing your business. Hence, it is considered as a good long-term marketing investment and also a long-term revenue generating tool.

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Why Automotive Logos Differ From Country to Country

The fact that automotive logos differ from country to country is true it’s not only the automotive logos that differ. This phenomenon is happening due to a lot of factors not only for identification on the production lines to know which car is for which country.

As the same model cars differ in specs for different countries, and gets marketed under a different name. Why do the specs differ from country to country? There are a lot of reasons and a lot of petrol heads don’t believe this.

This was a big discussion in my workshops already when imported cars came in for repairs in the past. When you inform the customer you can’t work on his car due to the fact it was imported into this country. Normally he will tell you it is only the automotive logos that differ because that was what the salesman informed him.

If the software differs on a car your diagnostic tool don’t even enter the cars software, to do a diagnostic on the car. The next thing you need is a spare and it is not available in your country. That is normally the point the customer starts to realize it is not only the automotive logos that differ on the car it’s a lot more and the salesman lied to him.

That is the point the owner of this car wants to know how it works.

• Firstly the automotive software on the car will differ for various reasons; different countries have different driving conditions. This means temperatures, altitudes, fuel mixtures and even the drivers and driving styles.

• The whole setup for the country you are in must be build into the car in the factory. For instance your specs on cars differ from the northern hemisphere to those in the southern hemisphere.

• Your country authorities lied down all the specs for cars that can be driven in your country so that gets specially built into the car. In South Africa all vehicles that get imported into the country must have an approved number issued by the C.S.I.R our quality controlling board.

• If you have a manufacturer of a car in your country or a register importer they will be the only ones that will get cars with the right specs for your country. Because they have the distribution rights in that country and they must be protected. This is not only for cars it work the same on all products.

• In South Africa if they found any product in the country that doesn’t adhere to the laid down spec’s it gets destroyed.

• So if a car’s automotive logos differ from the rest it is easy for the authorities to spot it.

That is why automotive logos do differ all over the world in one country a car goes under a name. In another under a different name even if the look the same, and came from the same production line.

Rocco van Rooyen is an Author on Automotive Solutions. As an Entrepreneur and Author on the subject, he is at the forefront to provide solutions to all automotive related problems.

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Future Visions of the Auto Industry and Automotive Advertising Based on What Was and What Is

Auto industry social networks all have different rules and protocols to create their unique identities in the auto industry and the inter-dependent automotive advertising industry. While there are differences in format, content and contributors they share the common goal to educate their community members by sharing best practices and insights with the concept that a rising tide floats all boats. To provide clarity and share my vision of the future of the retail auto industry and automotive advertising it must be framed it in the context of our changing geo-political and economic environment. Once the foundation of today is built on the broad picture of our world economy and politic, then the role of the Internet and related technologies can be applied to the one constant that we can all depend on — human nature — to help define tomorrow as I see it.

Any competitive business model must be built to accommodate tomorrow as well as today. Today is obvious. Sales volume, profit margins and inventory are down across all brands. Consumer confidence is falling as unemployment is rising even in the face of the expected temporary increase when the million plus census workers and various government employees — such as the sixteen thousand IRS agents to police our new health care system — are artificially added to the equation. Wholesale and retail credit lines are restricted by both natural business cycles and government intervention. Our economy is directly linked to the world economy along both monetary and political lines and the United States as well as our European trading partners are faced with excessive debt and unstable monetary systems. Our monetization of our debt — basically the fact that we loaned ourselves the money we needed to fund our growing debt by printing more money, since no one else would lend it to us — has insured the inevitable inflation of our dollar or some similar correction to our monetary system. This anticipated correction is already supported when observing the situation maturing in Greece, Portugal, Spain and other European Countries tied to the Euro and the International Monetary Fund, (IMF). No one has a crystal ball, so the only way to plan for tomorrow is to recap today’s critical issues that didn’t exist yesterday. It is these changes in — what was — vs. — what is — that will likely define — what will be and the actions that auto dealers and automotive advertising agencies must take to remain profitable and competitive in unchartered waters.

The current administration was voted in on a platform of hope and change with the expectation that the promised transformation of America would take place within the confines of our constitution and in consideration of our established belief in a free marketplace. The redistribution of wealth was understood by most to reflect the giving nature of the American people as a moral and sharing society. Unfortunately, the transformation began in ways that could not have been imagined by the majority that voted for it with an agenda that is only now coming to light. The inherited financial burdens on our banking system that justified the need for change were matured across Republican and Democratic party lines — as evidenced by the contributions of Fannie May and Freddie Mac to our mortgage crisis and the preferred treatment enjoyed by the unions, Goldman Sachs, AIG and other entities on Wall Street supported by the progressive political movement that is represented within both parties.

By way of disclaimer, I recognize that approximately 30% of our population believes in the collective — We the people — and the associated movement for the — workers of the world to unite — vs. the framers of the constitution that defined it as the individual — We The People — and the rights of the individual as a contributing member of the whole. That said, as the President has clearly stated, elections have consequences and I will attempt to limit my comments and future visions to only those actions that have or will have a direct impact on the auto industry and the automotive advertising agencies that are engaged to serve it.

The empowerment of the unions in the formation of Government Motors is already impacting the marketplace even while it is being challenged in the courts. The mandated consolidation of the retail distribution channels for General Motors and Chrysler preserved the interest of the unions over the guaranteed bond holders and independent dealers contrary to established rules of law. This precedence diluted expectations of both investors and corporations to rely on binding contracts and individual rights in favor of the collective we that our evolving society is expected to serve. Recent adjustments to the language in a variety of Federal powers have impacted previously accepted State and individual rights which must also be considered when projecting the future of the auto industry and automotive advertising — if not our country as a whole.

For example, the change in the definition of eminent domain from taking personal property — for public use — to the new definition — for public good — has already resulted in private and commercial property being taken at distressed market values and given to other individuals that promised a higher tax base to the governing authority based on their position that the additional tax revenue was for the public good. Similarly, the ownership of water rights in the United States has been changed from the previous Federal ownership of all — navigable waterways — to include — all waterways — such as ponds, surface streams and basically any water that the government determines can be used for the public good. The potential impact on the farming industry and our food supplies evidence a shift in government control of society that must be considered when projecting the future of any industry — including our beloved auto industry.

Given the government takeover of the banking industry, General Motors, Chrysler, Health Care and Student Loans that are now part of our history, the point becomes self evident. These single word changes and government takeover of entire industries for the public good dilute individual and corporate rights in favor of the rights of the collective. This is a basic step in the process of redistributing the wealth in accordance with Socialistic and Marxist principles. I am not judging the validity of any of these differing political philosophies since it would risk my ability to remain unbiased in my evaluation of present and pending opportunities in the auto industry. My intent is not to defend our previous constitutional republic over the shift to a Socialistic or Marxist democratic society, but rather to apply them when preparing a business model moving forward for my auto dealer / vendor clients and affiliated automotive advertising agencies.

For example, the recess appointment of Craig Becker as member of the five seat body of the National Labor Relations Board, (NLRB), suggests the intent of the administration to resume its push for the Card Check Regulation that is designed to facilitate unionizing all businesses in the United States. Recess appointments are an accepted practice used by previous administrations to bypass the Congress and the Senate to fill cabinet positions with individuals that are often blocked by partisan agendas. However, Mr. Becker was challenged in a bi-partisan manner based on his role as a senior attorney for the Unions including the CIO and the Service Employees International Union, (S.E.I.U), just before his appointment. The NLRB decides cases involving workers’ rights which directly impacts larger issues between Democrats and their labor allies vs. stated Republican party interests and those of the corporate world When coupled with the intent of Card Check regulation to eliminate the right of workers to a private vote to determine if a business can be unionized, the likelihood that retail auto dealerships will be forced to become union shops becomes a real possibility. The regulation also allows the government to intervene in the event that an employer challenges a union take over with a Federal administrator enforcing the union proposals as to wage and other terms and conditions of employment pending a final determination. Based on reduced sales volume, profit margins and increased costs of doing business the inevitability of these privately held dealerships collapsing under the financial weight of union demands is painfully obvious to any auto dealer that understands his cost of sales line items and their impact on his shrinking bottom line.

Similarly, the administration’s success in manipulating the processes in the Congress to pass its version of Health Care reform will increase expenses to auto dealers regarding insurance costs for their employees either in the form of forced coverage or penalties which must now be factored into projected operational expenses. These expenses may pale in comparison to other increases in the cost of doing business if the administrations’ next stated goal to enforce Cap and Trade regulations are passed. This legislation promises to raise the cost of electricity and other costs of goods in America on many energy related fronts.

For those not familiar with Cap and Trade regulations, think of it as a tax on carbon emissions that would be collected by yet another government controlled body to pay restitution to third world countries who have been breathing our pollution and suffering from its impact on global warming. Of course the same scientists that collected the evidence that global warming exists which supported this legislation have since reversed their position while confessing that they manipulated the data. However, that revelation has not slowed the administrations’ desire to move forward. In fact, they have empowered the Environment Protection Agency, (E.P.A.), to intercede and impose carbon taxes by claiming that carbon is a poisonous gas which they are authorized to restrict. Either way, the taxes will be imposed on American industry while other industrialized countries have already reversed their positions on imposing these same fees. This inequity in manufacturing costs will further reduce the ability for American manufacturers to compete in the world economy and will likely force the exit of many carbon producing industries to countries that do not impose these additional costs while taking their jobs with them.

Itemizing — what is — vs. — what was — has little value other than to cause panic when people realize that there is little that they can do to reverse the changes that they voted in. However, if properly framed in a problem solution format it can provide an opportunity for those that accept — what is, forget — what was, and work towards — what can be. Now comes the good news!

The solution to surviving the promised redistribution of wealth from the perspective of auto dealers and automotive advertising agencies lies in their use of technology to reduce and even eliminate certain fixed and semi-variable expenses. Brick and mortar facilities are often financed with mortgage terms and/or rent factors that were based on now dated real estate values and anticipated sales volume and profit margins to carry the debt service. The commercial real estate bubble of over one trillion dollars coming due over the next eighteen months with no current resource of funds to replace maturing commercial mortgages promise to exasperate already reduced equity positions for auto dealers. The related unsustainable debt service demands a change in the ways that vehicles are sold in the United States; can you say Internet!

Similarly, current staffing needs are often related to processes that are labor intensive. The associated human resource expense and exposure is based on a business model that is antiquated in the face of potential union intervention and government controls; can you say Technology!

Tax consequences resulting from LIFO credits that impacted auto dealerships who could not maintain inventory levels projected in their annual computations due to issues beyond their control are eliminating annual profits. As a direct result of all of these cumulative issues, even captive lenders are balking on maintaining floor plan credit lines or real estate mortgages. Minimum working capital requirements for auto dealers faced with reduced sales, profits and equity to present as collateral for much needed financing has severely limited dealer options to acquire funds to maintain operations.

As already hinted, the solution lies in shifting the focus form brick and mortar facilities to new online virtual showrooms and other Internet based applications that provide more efficient selling processes. Of course real world facilities for sales and service are still part of the projected solution as are the people that will be required to staff them. All processes start and end with people and human nature has and will survive on the Internet. However, the allocation of these resources and the associated expenses must be reduced in the face of the changes already in place as well as those being contemplated to accommodate our new role in a world economy.

Today’s car sales person must be educated to use new technologies and Internet based selling systems much like previous generations needed to be trained with the skills of a mechanized society versus an agricultural one. Computers are already an integral part of our culture so the transition shouldn’t be as hard as some may perceive. Similarly, large central distribution channels that used to provide efficiencies for manufacturing and retail outlets have been replaced by more cost effective online linked resources across the World Wide Web that reduce fixed and semi-variable expenses in a shared manner that didn’t exist before the Internet Super Highway.

Consumers have already been empowered by the Internet to bypass the auto dealer in both the real and the virtual world as the source for the information that they need to purchase a vehicle. Seeking the path of least resistance to satisfy a need is an established element in human nature. An auto dealers ability to accommodate their customers preference to be in charge of their vehicle purchase will be the key to their survival now and in the future. Online customer interaction platforms already allow a dealer to accommodate a two way video communication with real time interaction with the online shopper/buyer sourced from data on the auto dealer’s DMS and linked to their CRM. The transparency of this negotiation process allows the dealer to crash through the glass wall of the Internet with the ability to push and pull the same material that they can at their dealership. The result is the opportunity to accommodate an online transaction with the inevitable ability to reduce staff and facility needs in the real world along with the associated expenses and increased profits.

Social networking is another technology based solution that capitalizes on human nature which promises to change the face of the auto industry and the resources available to automotive advertising agencies to help their auto dealers sell more for less in the future. Consumer centric inventory based marketing platforms fueled by social networking communities that provide word of mouth advertising to virally extend the auto dealer’s branding and marketing messages represent the next generation of applied social media. C2C marketing messaging to social networking communities from the inside out vs. the now dated attempts to market to online communities with B2C messages from the outside in builds on established protocols in social media. Next generation platforms promise to monetize social media for automotive advertising agencies with integrated Ask-A-Friend / Tell-A-Friend features that allow online shoppers to solicit opinions from friends and family. Customer driven posts on their Face Book page drags the dealership and their vehicle into the conversation with the obvious advantage of the increased exposure and the associated viral coefficient to extend their message and online footprint for potential customers linked to the initial online shopper. Google agrees as evidenced by their weighted consideration of real time social media which quantifies the R.O.I. for the dealer with improved S.E.O. for the sourcing dealer’s expanding virtual showroom.

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